Building Customer Personas
Customer personas are simply a fictional, generalized representation of your customer. They help you understand your clients or prospects better. They represent your core audience or in other words, who needs your product or service the most? For most small businesses, one or two customer personas are a good starting point. These would represent your core audience and maybe one secondary audience. This worksheet gives you an example on how to get started mapping your own customer personas!
Build A High Performing Team: Creating a Vision for Success, Setting Goals and Giving Feedback
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